Terminator: Dark Fate / Rich Media Ad
I designed this digital ad experience for New York-based advertising company, AdTheorent. I was asked to develop a concept for an ad announcing the release of 'Terminator: Dark Fate'. The ad was to include a countdown to the release date, the movie trailer, and an interactive element. The KPI for this ad was to be engagement & awareness. With only the movie poster to work with (and some serious nostalgia for the original film) I designed an animated ad experience that utilizes visual storytelling to inform the user. The concept was green-lit by Paramount Pictures and eventually built by AdTheorent; successfully running internationally in the US & Canada.
1. The experience starts as a standard display banner.
1. The experience starts as a standard display banner.
2. Once the banner is tapped, a short animated sequence takes over the full screen.
2. Once the banner is tapped, a short animated sequence takes over the full screen.
3. A dynamic countdown displays time until movie release. An animated prompt encourages the user to tap the screen, hinting at more content to explore.
3. A dynamic countdown displays time until movie release. An animated prompt encourages the user to tap the screen, hinting at more content to explore.
4. A short animated sequence turns the ad into the classic Terminator red POV. The movie trailer appears and begins to play. A CTA drives to ticket purchase.
4. A short animated sequence turns the ad into the classic Terminator red POV. The movie trailer appears and begins to play. A CTA drives to ticket purchase.