Nickelodeon: Kids' Choice Awards
Rich Media Ad Concept
I designed this digital ad concept for New York-based advertising company, AdTheorent. I was asked to propose a rich media unit for Nickelodeon's Kids' Choice Awards' ad campaign using previously existing brand assets. I thought it would be fun to "slime" the user's phone upon entering the ad using a simple 2d animation. The user would then be prompted to wipe the slime away - revealing a video gallery of KCA content for the user to explore. The inclusion of a notification functionality allowed the user to set a reminder on their device for the air date.