Withings Watches
Rich Media Ad Concept
I designed this digital ad for New York-based advertising company, AdTheorent. I was asked to develop an ad concept for Withings, a technology company that makes smartwatches that monitor the wearer's health vitals. The ad I designed starts off as a standard display banner. Once tapped, the ad expands to full screen. A video at the top of the ad plays as the consumer scrolls through an animated product gallery. I added an animated heartbeat line behind the products to illustrate the health aspect of the watches. This also adds to the kinetic energy of the design. A "Shop Now" CTA encourages the consumer to tap through to the main Withings website.