Digital Billboards | AMC+
I developed the visual system and storyboards for a series of large-scale AMC+ digital billboards for Times Square and Sunset Boulevard. Working within the existing brand guidelines, I created a flexible design system that could adapt across uniquely shaped screens while maintaining a consistent visual identity and highlighting two shows from the upcoming season.
I also storyboarded the sequence across each placement, establishing the layouts, pacing, and visual rhythm. The final campaign was approved and launched in both New York and Los Angeles.
New York
1535 Broadway, btw W. 45th and W. 46th
Los Angeles
8775 Sunset Blvd. East-Facing Display
Los Angeles
8775 Sunset Blvd. West-Facing Display
Credits
Client: AMC+
Agency: Known
Creative Director: Matt Ellis
Senior Designer: Steve Spavento