AMC+
digital billboards
I developed the visual design and storyboards for a series of large-scale AMC+ digital billboards in Times Square and on Sunset Boulevard in Los Angeles. Each location featured uniquely shaped screens, from a multi-screen installation spanning a city block in New York to more unconventional formats in LA. The challenge was creating a flexible visual system that could adapt to these different dimensions while maintaining a consistent look and highlighting two titles from the AMC+ lineup.

I was responsible for establishing the layouts, typography, color treatments, and overall visual structure, as well as storyboarding the animated sequences and pacing across each placement. The designs were then handed off for final animation, and the completed campaign successfully launched in both cities.
Times Square, NYC
Sunset Boulevard, LA  (East Display)
Sunset Boulevard, LA  (West Display)